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EDUCATION

City College of New York, New York, NY
Branding + Integrated Communications Masters Program
Expected Graduation Date: May 2018

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SUNY New Paltz, New Paltz, NY
B.A. in Journalism, minor in Creative Writing
2012-2016

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Cardiff University, Cardiff, Wales
Study Abroad Program

January 2015-June 2015

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SKILLS

  • Develops social media strategies to connect with brand's target audience. I've worked closely with Twitter, Facebook, Tumblr, Pinterest, Snapchat, Google Plus and LinkedIn 

  • Manages editorial calendars based on analytical tools like Google Analytics, Buffer and Crowdtangle. 

  • Maintains tone and style of the brand based on research skills

  • Develops multimedia components with tools like Photoshop, InDesign, AVID software, Adobe software and iMovie

  • Established an efficient system of data and information to help the brand

  • Works well with senior leadership team to provide insights on improving the brand​

  • Publishes and promotes content like blog posts, social media, email campaigns and website copy in a time-restricted manner

EXPERIENCES

 

Native Editorial Intern // POPSUGAR, NYC

June 2018 - Present

  • Creates and schedules social copy across Twitter, Facebook and Pinterest 

  • Tracks social engagement and performance 

  • Develops post-sale brand concepts for style and lifestyle 

  • Manages brand-sponsored Pinterest boards 

  • Writes articles across POPSUGAR's verticals 

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Web Culture Intern // Mashable, NYC                             
September 2017-May 2018

  • Writes 2-3 articles ranging in viral videos to digital trends

  • Pitches article ideas to the editorial assistant bi-weekly

  • Conducts research and identifies relevant sources

  • Works with short deadlines and cover time-sensitive material

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Social Media Intern // Romper, NYC                                
October 2016-May 2017

  •  Assisted with developing Facebook pages by scheduling, curating content, and pitching ideas based on analytics. 

  • Developed and managed daily posts on Twitter, Instagram, & Google Plus.

  • Planned and conducted social strategies with social media editors to engage awareness and engagement

  • Analyzed trends using analytics tools to create content calendars

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Editorial Intern // Latina Magazine, NYC              
January 2016-May 2016

  • Researched stories and photos for editors before stories were published

  • Managed and reconstructed Tumblr and Google Plus accounts to maintain brand image

  • Transcribed and edited interviews for  assignment editors

  • Attended pitch meetings and consulted with editors on potential content ideas

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